16 Jobs in Digital Marketing (With Salaries)

Updated June 24, 2022 |  7-minute read
Source: Indeed 

Professionals who work in digital marketing help organizations promote their products and services online. They research target audiences, study social media algorithms, gather website data and curate content that improves a company’s brand awareness, website traffic and sales. If you enjoy creating content and interpreting analytics, then you may be interested in exploring some of the job opportunities you can pursue in this career field. In this article, we share 16 jobs in digital marketing, review some of the most common job duties associated with each role and list the average salary for each position.

Whether you’re looking for a job in social media, web design, content creation or e-commerce, there are plenty of opportunities you can explore in digital marketing. Here are 16 jobs in this industry that you may be interested in learning about to better understand your job prospects. For the most up-to-date Indeed salaries, please click on the links below:

1. Digital marketing intern

National average salary: $32,299 per year

Primary duties: Digital marketing interns assist organizations with their online advertising efforts while gaining work experience and learning from senior marketing professionals. Depending on the company they work for, they may research market trends, manage social media accounts, analyze advertising data or design marketing materials. Digital marketing interns may also write content for social media posts, websites and other online platforms.

Read more: Learn About Being a Marketing Intern

2. Photographer

National average salary: $39,849 per year

Primary duties: Photographers capture artistic images using cameras. Digital marketing agencies often hire photographers to help them create visual content for websites, advertisements and social media posts. There are several areas photographers may specialize in, including product photography, portraits, lifestyle photography, event coverage and food photography. Photographers edit the best photos they take and share the final copies with their clients or other members of the digital marketing team to use in promotional materials.

3. Social media specialist

National average salary: $43,179 per year

Primary duties: Social media specialists oversee their clients’ social media accounts. They can work for a digital marketing agency where they may manage accounts for several clients at the same time. Social media specialists may also work for a single organization where they manage the social media strategy for each of their platforms. They use their knowledge of how different social media algorithms work to create content that resonates with their target audience. Social media specialists also create advertisements, track analytics and develop reports. They often collaborate with visual content creators, copywriters and web developers.

Read more: Learn About Being a Social Media Manager

4. Graphic designer

National average salary: $51,088 per year

Primary duties: Graphic designers create visual content by combining text, colors, illustrations and images in a way that’s visually appealing. They can create graphics for social media posts, websites, digital advertisements, mobile apps and email newsletters. Graphic designers use special computer software programs to create these images, such as Illustrator and InDesign. They may also design logos for their clients. Graphic designers often work alongside photographers, videographers and advertising specialists to create well-branded digital marketing campaigns.

Read more: Learn About Being a Graphic Designer

5. Copywriter

National average salary: $51,995 per year

Primary duties: Copywriters produce written content for a wide range of marketing materials, including social media posts, digital advertisements, websites, blog posts and emails. They research the target audience for each campaign they work on to identify what type of content may appeal to them. Copywriters also work with their clients to determine the appropriate tone of voice and writing style. They often collaborate with advertising specialists, web developers, photographers and graphic designers to create captivating and persuasive marketing campaigns.

Read more: Learn About Being a Copywriter

6. Influencer

National average salary: $53,323 per year

Primary duties: Influencers are digital marketing professionals who’ve accumulated a significant number of followers on different digital or social media platforms. They partner with brands to promote their products and services online in exchange for compensation. Influencers create photos, videos and written content that showcases products and services their followers may be interested in purchasing. Then they track the analytics for each promotional post and share the results with the brands they represent. Influencers may also work with brands to create paid advertising campaigns online.

7. SEO specialist

National average salary: $54,056 per year

Primary duties: An SEO specialist optimizes websites to improve their rank in search engine results pages (SERPs). They research what types of keywords people search for, analyze existing website content and assess competitor websites. Then they make changes that help people find their content faster and increase website traffic. SEO specialists may also use their knowledge of different programming languages, operating systems and hardware platforms to improve how long it takes a website to load and make it more user-friendly.

8. Marketing analyst

National average salary: $59,127 per year

Primary duties: Marketing analysts research market trends and consumer behaviors to forecast the demand for specific types of products and services. They also review what types of products and marketing methods competitors use, assess their sales numbers and compare prices. Then they analyze all the data they collect using statistical software programs. Once they’ve identified important trends, they convert the data into graphs and other visuals to share this information with business leaders and other members of the marketing team.

9. Digital marketer

National average salary: $61,177 per year

Primary duties: Digital marketers oversee all the online advertising campaigns an organization implements. They can manage social media platforms, websites, email newsletters and e-commerce stores. A digital marketer‘s primary goal is to create effective long-term campaigns and short-term advertisements that support the business’ overarching objectives. These objectives often include increasing brand awareness, generating sales and driving traffic to the organization’s website. They use digital analytics to monitor website traffic and track purchase behaviors.

Read more: Learn About Being a Digital Marketing Manager

10. Content strategist

National average salary: $63,177 per year

Primary duties: A content strategist researches what types of visual and written content an organization’s target audience enjoys. Then they develop campaign strategies for videos, photoshoots, blog posts and graphics that match this tone, style and aesthetic. Their goal is to create engaging content that improves brand loyalty and increases sales. Content strategists often work with experienced photographers, videographers, graphic designers and content writers to execute each campaign. Then they track the performance of each campaign, analyze the results and use the information they gather to optimize future content strategies.

11. E-commerce manager

National average salary: $63,902 per year

Primary duties: An e-commerce manager works for a company that sells products to consumers through an online store. They’re responsible for optimizing the features, design and format of the online store to make it easier for customers to navigate the website and make purchases. E-commerce managers collect data and analyze website performance to identify opportunities for improvement. They often collaborate with social media specialists, web developers and other digital marketing professionals to increase sales and optimize the user experience.

12. Project manager

National average salary: $73,796 per year

Primary duties: Project managers oversee each stage of a project, from the initial planning phase all the way through the final execution. In the digital marketing industry, they may develop campaign blueprints, collaborate with content creators, delegate tasks to other marketing team members, track analytics and generate reports to identify what parts of each campaign are successful. Project managers also maintain advertising budgets, establish timelines and communicate with clients to provide them with regular updates. They may be responsible for training new team members and ensuring they understand each client’s expectations.

Read more: Learn About Being a Project Manager

13. Creative director

National average salary: $76,815 per year

Primary duties: A creative director establishes and maintains the overall image of a brand. They may develop layouts for digital publications, create visual guidelines for social media and develop brand manuals to ensure everyone on their marketing team creates content that looks consistent. Creative directors also review photographs, graphics, designs and written content before approving them. If a creative director has an idea for a brand redesign or a campaign that differs from the content they usually produce, they may develop a presentation to share with executive team leaders before implementing these changes.

Creative directors are also responsible for making sure the marketing team completes projects on time and within their approved budget.

Read more: Learn About Being a Creative Director

14. Videographer

National average salary: $81,889 per year

Primary duties: Videographers record events and promotional materials using cameras. They may capture presentations, advertisements, informational videos, interviews, live events or behind-the-scenes footage. Videographers often edit the video footage they capture to create content for different digital platforms, such as websites and social media pages. They often collaborate with creative directors, social media specialists, graphic designers and other marketing professionals to create videos that match a company’s online persona and brand.

15. User experience designer

National average salary: $89,839 per year

Primary duties: User experience designers use their knowledge of computer programming to develop user-friendly websites, mobile applications and digital products. They also troubleshoot issues and assess existing digital products to identify areas for improvement. Also known as UX designers, they conduct usability tests, perform market research and analyze the digital products competitors provide to their customers. User experience designers often collaborate with other professionals in the marketing and IT departments to increase website performance and sales.

Read more: Learn About Being a UX Designer

16. Front-end developer

National average salary: $100,694 per year

Primary duties: A front-end developer creates the visual elements users see and interact with when they visit websites or use mobile applications. They use their knowledge of programs like JavaScript, CSS and HTML to make sure these digital products work on a wide variety of devices, such as laptops, cell phones and tablets. Front-end developers also monitor website performance to identify and troubleshoot potential issues related to site usability. They collaborate with back-end developers, digital marketing specialists and IT professionals to track analytics and implement routine upgrades.

By Ed Brodka
Ed Brodka Career Design Consultant