Personal Branding: Who You Are vs Who You Want to Portray

Every day, through actions, deeds and accomplishments you are building your personal brand. Whether that brand is negative or positive, good or bad, you are building a brand that employers will notice. 

It is not so much what you say about yourself when …

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How to Stop Your Personal Life from Impacting Your Professional Career

We lead two lives – professional and personal – and while it is ideal for the two to never intersect, it's almost impossible to keep them separate. The very fact that the professional work day is sandwiched between the very personal moments …

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How to Clean Up Your Social Media Footprint Before Your Job Search

When researching candidates, recruiters look at a lot more than resumes and cover letters. They also look at social media—to find out how you present yourself, how others perceive you, and how well you might fit with their culture. That’s …

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How to Effectively Use Social Media to Develop Your Brand

I love social media.  For the last 7 years, I have expanded my public relations career to include social media marketing aimed at successfully promoting a business to a larger consumer base.  I have found great success in using social …

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Brand Yourself to Advance Your Career

By now, most job seekers know that anything posted to social media is potentially available to recruiters, future employers and current bosses. In addition to adjusting their privacy settings and de-tagging pictures of themselves doing body shots on spring break …

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How to Create a Professional Brand

By ALISON DOYLE | Updated October 14, 2020 | 4-minute read
Source: The Balance Careers

Best Tips for Creating a Professional Brand

Why is a professional brand important? Think of your professional brand as how people perceive you. These impressions matter. And …

By Kristy Strough
Kristy Strough User Interface (UI) Designer
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How to Get the Perfect Headshot

Written by: Lisa Cannavale ’20 | 3-minute read

Why Getting a Good Headshot is Important:

As our world continues to change, online networking will become more popular- and a great tool for you to take advantage of as you begin your …

By Kristy Strough
Kristy Strough User Interface (UI) Designer
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How to Make a Better LinkedIn Profile

BY ALISON DOYLE | Updated November 20, 2019 | 4-minute read
Source: The Balance Careers

Your LinkedIn Profile is in many cases the most important aspect of your professional presence online. You can use LinkedIn to connect with people in your network, …

By Kristy Strough
Kristy Strough User Interface (UI) Designer
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How to Use Social Networking to Boost Your Career

It can help your career if used correctly.

BY ALISON DOYLE | Updated January 27, 2019 | 5-minute read
Source: The Balance Careers 

Social networking can be an integral part of your job search or career building – if you use it …

By Kristy Strough
Kristy Strough User Interface (UI) Designer
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How to Ask for a Recommendation on LinkedIn

BY ALISON DOYLE | Updated January 13, 2021 | 4-minute read
Source: The Balance Careers

More than three-quarters of recruiters use LinkedIn to research candidates for employment, according to a Jobvite survey.1

In some cases, even before you are selected for an …

By Kristy Strough
Kristy Strough User Interface (UI) Designer
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