University at Buffalo

Career Design Studio

Although the year has progressed in a way that no one could have foreseen, our shift to remote work has meant that people are spending more time online than ever before. With the normalization of things like work from home …

Every day, through actions, deeds and accomplishments you are building your personal brand. Whether that brand is negative or positive, good or bad, you are building a brand that employers will notice. 

It is not so much what you say about yourself when …

We lead two lives – professional and personal – and while it is ideal for the two to never intersect, it's almost impossible to keep them separate. The very fact that the professional work day is sandwiched between the very personal moments …

When researching candidates, recruiters look at a lot more than resumes and cover letters. They also look at social media—to find out how you present yourself, how others perceive you, and how well you might fit with their culture. That’s …

I love social media.  For the last 7 years, I have expanded my public relations career to include social media marketing aimed at successfully promoting a business to a larger consumer base.  I have found great success in using social …

By now, most job seekers know that anything posted to social media is potentially available to recruiters, future employers and current bosses. In addition to adjusting their privacy settings and de-tagging pictures of themselves doing body shots on spring break …