In an era where data-driven decisions are paramount, Untold Research is carving a unique path in the realm of nonprofit research. With a philosophy deeply rooted in customization and a keen understanding of the nonprofit sector’s unique needs, Untold Research is redefining how research services are delivered to organizations striving for social impact.
At the heart of Untold Research’s approach is a commitment to personalized, client-centric research services. Kate Vasiloff, co-founder of Untold Research, says, “There is no one-size-fits-all methodology. We craft research methodologies that are not just effective but also resonate with each nonprofit’s specific goals and challenges. A ‘plug and play’ research offering wouldn’t work in the nonprofit space.”
Untold Research distinguishes itself by employing creative and out-of-the-box methodologies. Recognizing many nonprofits are engaging in formal research for the first time, the firm steers clear of conventional “textbook” methods. Instead, they begin with a deep dive into the strategic goals of their clients, working backwards to develop a research methodology which can deliver on the client’s goals.
Monica Sanchez, co-founder of Untold Research, outlines their collaborative process: “It begins with active listening and a thorough understanding of the nonprofit’s needs. This phase is followed by a brainstorming session, drawing from a wide array of research tools to tailor a solution that aligns with the client’s objectives. The process is iterative, involving refining ideas and building consensus to ensure that the final product works for everyone in the organization.”
A unique aspect of Untold Research’s approach is its focus on the application of data. “We want our research to drive real change – that’s why we work with nonprofits,” said the founding partners. “While nonprofits are experts in their respective spaces, we know research. We strive to translate our research findings into relevant, actionable, and strategic conclusions and recommendations, helping clients to reach the goals we have identified together.”
The founding team at Untold Research brings together a diverse mix of backgrounds, from political to corporate spheres, yet shares a common focus on serving nonprofits, often researching issues which are personally significant to Monica and Kate, such as reproductive rights and education.
Untold Research’s impact is not confined by geographical boundaries. With one-half of their clients being international (either based outside the United States or having operations overseas), their multilingual work spans across continents, including significant projects in regions such as Latin America, Africa, South East Asia, and the Middle East (including Egypt and Syria).
This approach has helped organizations across the globe expand their reach, grow their impact, and establish processes to effectively measure their work. As a result, their clients are being looked at as being thought leaders within their respective advocacy spaces.
“Our main goal is to help do-gooders do more good, however we can, whenever we can,” the co-founders say.
